Product and Market Development
This research consisted of an unique study of the whole finfish fillet supply chain in Western Australia and provided recommendations to industry of areas to target that will reduce greenhouse gas emissions economically, without compromising the product quality. The research successfully measure the greenhouse gas (GHG) emissions from three Western Australian finfish supply chains, found the areas of greatest emissions using a streamlined life cycle assessment and then developed and assessed (fo
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This project evaluated the ability of a lower weight advertising campaign to maintain the gains in consumer perception and actual behaviour achieved by the heavy weight launch campaign in year one.
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This research will enable Sydney Fish Market to develop market development programmes (for species of strategic interest) in the Sydney region.
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This project aimed to develop ‘how to’ guide for small to medium businesses to assist in navigating the Food Standards Code as well as a simple promotional brochure framework, using Augusta Wild Caught Fisheries to illustrate how it could be used in practice.
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The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past five years to seafood, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC.
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