2008/779 Omnibus consumer research findings - wave 1

By Nick Danenberg and Hervé Remaud

This report documents the findings of a national survey conducted in late November to early December 2009. The survey was administered to 2,643 people between the ages of 18 and 70 via the internet, with respondents randomly selected from an online panel provider, ORU.

Respondents were selected so that the demographic profile of respondents broadly matched that of the Australian population in terms of state location and age. The criteria for inclusion was that the respondent was responsible (or shared the responsibility) for their household grocery purchases and that they had eaten some seafood in the past 6 months.