2008/777 Australian oyster industry supply chain analysis and improvement strategy

By Shane Comiskey

Australian oyster growers have a greater level of understanding about how their product moves through the supply chain from when they produce to when it is purchased by consumers. This knowledge will allow growers to be better informed and so allow them to make better business decisions in how they market their oysters. Further, the information provides growers with a better understanding of the factors that influence the purchasing decisions of others in the supply chain and hopefully to dispel some of the ‘myths’ associated with the marketing of oysters. Importantly, the report provides a total of 11 prioritised recommendations for the industry to consider that in the opinion of the consultant will contribute to improved consumption and / or profit sustainability.