2010/716 Consultation with the Southern Rocklobster industry on market development opportunities

By John Allen

Southern Rock Lobster Ltd (SRL) has funds in the Seafood CRC which have been committed to research into market development over the next five years. To ensure that these funds are used to produce the largest possible benefit for the industry, SRL, FRDC and the CRC have agreed to facilitate detailed conversations with a range of industry stakeholders to identify ideas for the future market developments. To this end, this project involved interviews with fishers, processors and exporters in the various zones of the Southern Rocklobster industry. These interviews would be then used to identify development opportunities as well as issues and constraints to further development which could in turn be targeted for further research and development.

Project Objectives

1. To identify market development opportunities that are pre‐competitive, able to be exploited by any businesses in the Southern Rocklobster (SRL) industry and benefit all SRL members. These may involve market testing, market studies, product development, etc.
2. To identify and resolve factors that will encourage individual businesses to participate in market development projects.
3. To identify opportunities for SRL members to use the education and training funds in the CRC (additional to SRL funds) to assist in implementing any market development opportunities.