2010/713 Market intelligence study tour to Shanghai China

By Jo-anne Freeman

Due to the importance of export to the seafood industry, CRC members identified an export market intelligence project as a priority project. The project engages the University of the Sunshine Coast, an industry leadership group (CRC members) and CRC industry participants to generate industry led research. Through the recruitment of 3rd year, international business students (note: only students that have maintained a high level of attainment throughout their university studies are accepted into the program) and industry participants as primary data collectors, the project will not only develop a new generation of potential seafood industry personnel into the industry but will also extend the knowledge and experience of the seafood industry. Furthermore, the project will provide CRC members the forum to develop other export market related skills through the expert leadership group.