(and The Ehrenberg Bass Institute of Marketing Science)

The University of South Australia was founded on the 1st January 1991 through the amalgamation of the South Australian Institute of Technology and thge Magill, Salisbury and Underdale campuses of the South Australian College of Advanced Education. Since then, the University of South Australia has quickly earned the reputation as a national leader in collaborative research and has been recognised nationally for innovation in teaching.

One institution of the University of South Australia that the Seafood CRC works closely with is The Ehrenberg-Bass Institute of Marketing Science which has over 50 marketing scientists contributing to ground breaking research and analysis.

Research at the Ehrenberg Bass Institute aims to discover how buyers behave, brands perform and how marketing really works. Their research findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

Researchers at the Ehrenberg Bass Institute have experts in advertising, brand equity, marketing metrics and buyer behaviour, pricing, media, sustainable marketing and wine marketing.

For more information on the University of South Australia, click HERE.

For more information on the Ehrenberg Bass Institute of Marketing Science click HERE.

Contact

Seafood CRC contact:  Professor Larry Lockshin
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