Product and Market Development
This project applied value chain analysis to define new market opportunities for WA sardines.
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This project was proposed to address issues involving the format of Australian wild abalone being supplied to trial restaurants in China.
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This project aimed to investigate the current structure and process of the East Coast Trawl Fishery network.
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This project provided a greater understanding of the extent to which Seafood CRC industry partners adopt CRC research outcomes as a tool for improving internal resources and capabilities, resulting in increased business performance. This demonstrates the benefits to existing Seafood CRC partners and the broader seafood industry of engaging in cooperative research.
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This study is focussed on exploring the use of strategy and strategic planning at the micro-business level within the Australian commercial fishing industry.
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In this project, a postdoctoral research fellow was involved in a number of research projects related to toxins in seafood and the potential risks that they pose.
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In an Australian first, prawn farmers joined forces with the wild catch prawn industry to develop a national marketing and promotional strategy.
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This project aimed to investigate the mechanical extraction of meat from whole school prawns as a means to develop a new revenue stream for the industry.
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The goals of this project were to understand how temperature affects prawn quality parameters and to provide the industry with tools to manage supply chains.
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This project provided the prawn industries with a new mechanism to determine fishing strategies that optimise the economic returns to the industry rather than the current focus on biological sustainability. Additionally, the model will enable economic examination of alternate management strategies, such as reduction in the size of the fleet, which may provide significant long-term benefits to the industry.
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This project aimed to evaluate the impact of Tassal advertising on the growth of sales of the Tassal brand and of the salmon category.
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This project aimed to identify the most relevant technologies, and implement and evaluate a traceability system for Austral Fisheries which would enable informed decision making around costs and benefits by other sectors of the industry.
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A small marketing trial of the ConTag time-temperature logger was conducted with ten Tasmania oyster companies.
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The project provided a report that defined a clear trade agenda for the rocklobster and abalone industries, the creation of the Seafood Trade Access Group (STAG), with supporting key messages to articulate this in a professional manner to Government.
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This projects goal was to assess the commercial opportunities and constraints to establishing direct trade of Rocklobster to China.
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This project is the initial data collection and gathering of market intelligence that will be analysed to inform the development of a larger project focused on building market resilience for Australian Southern Rocklobster.
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Previous CRC research has highlighted opportunities to provide education to consumers to address some of the issues that currently prevent purchase. Specifically, information re where the oysters are from (provenance), how to prepare them (incl. recipes / accompaniments), how to store them, plus creating some excitement / visibility of the products via in-store theatre (shucking) are all areas that would appear likely to stimulate demand. This project aimed to increase the sales of fresh oysters
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The project report provides information to assist SRL exporters assess potential market diversification opportunities.
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This project investigated the feasibility of an FAO Based Responsible Fisheries Management (RFM) Certification for Australia by testing the process on two New South Wales fisheries using the Conformance Criteria Version 1.2 which has been used in Alaska RFM fisheries certification.
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Financial losses on the live mud and spanner crab supply chain into Sydney Fish Market are significant.SFM is obviously keen to stem these losses and ensure the whole supply chain can redeem as much of this loss as is possible. To that end it has approached the QLD DPI seafood team to develop a research program to address this issue.
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